Kraft Lunchables hired Blockdot to create an online experience

Summary: Kraft Lunchables hired Blockdot to create an online experience with a tie in to the 2007 Transformers movie April 29 2009 excerpt Microtargeting at scale Tribal Fusion can deliver personalized messaging to multiple niche audiences on an exceptional scale combining consumer understanding with comprehensive targeting technologies and dynamic creative The content of a single ad unit can be tailored by the geography demographics and lifestyle of individual viewers producing thousands of personalized ads in real time Ad units with dynamic copy can perform six to seven times better than static ads CASE STUDY A leading fast food restaurant chain wanted to drive in store visits by offering promotional $1 online coupons To generate coupon downloads the fast food chain sought an innovative solution that would allow it to target 11 markets with personalized messaging Tribal Fusion implemented Dynamic Ads which serves personalized messaging in real time through a single ad unit to Save time and money by eliminating the need to create numerous ads Serve personalized DMA messaging at scale Display the address of the user s closest restaurant location Create a more relevant user experience Results Generated more than 1 700 downloads in four weeks Improved the click through rate by 185 percent from the first day to the last day of the campaign through real time optimization and attentive service Tribal Fusion Ad Age April 20 2009 Kraft Lunchables hired Blockdot to create an online experience with a tie in to the 2007 Transformers movie April 29 2009 excerpt Microtargeting at scale Tribal Fusion can deliver personalized messaging to multiple niche audiences on an exceptional scale combining consumer understanding with comprehensive targeting technologies and dynamic creative The content of a single ad unit can be tailored by the geography demographics and lifestyle of individual viewers producing thousands of personalized ads in real time Ad units with dynamic copy can perform six to seven times better than static ads CASE STUDY A leading fast food restaurant chain wanted to drive in store visits by offering promotional $1 online coupons To generate coupon downloads the fast food chain sought an innovative solution that would allow it to target 11 markets with personalized messaging Tribal Fusion implemented Dynamic Ads which serves personalized messaging in real time through a single ad unit to Save time and money by eliminating the need to create numerous ads Serve personalized DMA messaging at scale Display the address of the user s closest restaurant location Create a more relevant user experience Results Generated more than 1 700 downloads in four weeks Improved the click through rate by 185 percent from the first day to the last day of the campaign through real time optimization and attentive service Tribal Fusion Ad Age April 20 2009

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